Unlike traditional brick-and-mortar stores, Amazon has a unique problem when it comes to product demonstrations. However, they’ve come up with a fun, community-driven program that lets those who are interested in buying a Kindle or Kindle DX get a free demonstration in their city.

Amazon’s program consists of Kindle owners who love their Kindle so much they are willing to volunteer to meet with interested people and give a demonstration. So far the program appears to be a success, as lots of people are signing up to show and tell.

Setting up a demonstration is easy. From the main page, simply click your state to view the listed areas within. Kindle owners can then announce their availability and their area. Prospective owners can leave a message that they’d like to set up a meeting.

I think this is a really interesting and effective way for Amazon to get the word out about the Kindle. I can testify that when I brought my Kindle to the office for the first time, I had person after person stop by to check it out. Before I knew it, I had seen nearly everyone in the building.

On the other hand, this is a really strange phenomenon. It’s very uncommon to see people enjoy a product so much that they are willing to spend their free time telling people about it. Luckily for Amazon, this is the very thing that can make the program so effective. People don’t like pushy sales persons and, with this program, Amazon has found a way to deliver a very personal, one-on-one promotion with the most effective means of advertisement: word of mouth.